Having a Website

    In Chapter 2: Having a Website, you will be given a checklist of what makes website a good one. Learn about the parameters that search engines measure to determine if optimization can be effective for that site. Perhaps you will need to make a few changes with your own site to jive with some of the easy-to-follow suggestions in this section.

 

  • Having a Website
    • Website SEO Quality Parameters
      • Search friendly Domain names
      • Directory Structure, File Naming & Page File Extensions
      • Navigation Menus & Drop Down Menus
      • Robots Exclusion Protocol (Robots.txt File)
      • Error Trapping
      • Google Site Maps & Image Maps
      • Cascading Style Sheets (CSS)
      • Server Side Includes (SSI)
      • Graphic-Heavy Pages, Flash & Intro / Splash Pages
    • Search Engine Rules
    • SEO Terminology
    • Dynamic Pages
    • Doorway Pages / Cloaking
    • Frame based sites and Tables
    • Is your website SEO Friendly

Website SEO Quality Parameters

    In order for a website to be a good candidate for search engine optimization, there are several parameters that are examined. It is important for the webmaster to know how to carefully construct certain web design elements so that a site is not only search friendly but also visitor friendly. As you may know, visitors are the main target of SEO, and without them, websites will ultimately not survive in cyberspace.

    In Chapter 3, you will find a section that explains how important it is to build a site for visitors, not just for SEO. In the section below, find out what the quality parameters are in measuring how effective SEO can be for a site.

    Here is a bit of a warning, if you think you might get intimidated by the terminology or jargon. Don’t fret, as this site does its best to explain to you some elements of SEO without getting you lost in all the technicalities. If you think you need a little more help understanding some terms, feel free to check out the links for recommended sites for additional information, which will be found at the end of this chapter.

  • Search friendly Domain names
  • Directory Structure, File Naming & Page File Extensions
  • Navigation Menus & Drop Down Menus
  • Robots Exclusion Protocol (Robots.txt File)
  • Error Trapping
  • Google Site Maps & Image Maps
  • Cascading Style Sheets (CSS)
  • Server Side Includes (SSI)
  • Graphic-Heavy Pages, Flash & Intro / Splash Pages