Website Analytics Tools

    Yet again, here is another nifty SEO tool thought about by the geniuses behind Google. Google Analytics, as the name implies, plays the role of the analyzer in the SEO game. It is a tool that provides updated and high-priority information that helps webmasters and SEO consultants plan their next moves.

    Google Analytics had its test run in 2005, and was soon officially implemented by Google in 2006 as a partner tool with Google AdWords. Basically, the webmaster needs to add his site profile into Analytics. Depending on the time frame set, the tool will provide reports and present them in an interface called a dashboard.

    So what is contained in the Google Analytics reports? First you can get site usage, which can give you the number of site visits, on the average, per month. Also, Google Analytics will also provide you with stats on the number of pages viewed per visitor.

    Smartly enough, Google Analytics will also let you know the average time a visitor spends on your site. Another important thing to know about your site stats is the bounce rate, which refers to the rate at which a visitor enters a page and leaves it without going through the information presented.

    Google Analytics will also let you know how strong your site is faring against its competitors by telling you the number of unique visits you received for that month, which is presented as a percentage over the total number of visitors.

    On the Google Analytics dashboard, you will also be shown a pie chart showing the portions shared by your traffic sources. From this graphical representation, you will know how many of your visitors came upon your site through search engines, partner or affiliate sites, or via direct traffic. From this, you can be able to find a traffic source that you can focus on to make more beneficial to your site. You can check out more of it at http://analytics.google.com.