Having a Website

    In Chapter 2: Having a Website, you will be given a checklist of what makes website a good one. Learn about the parameters that search engines measure to determine if optimization can be effective for that site. Perhaps you will need to make a few changes with your own site to jive with some of the easy-to-follow suggestions in this section.

  • Having a Website
    • Website SEO Quality Parameters
      • Search friendly Domain names
      • Directory Structure, File Naming & Page File Extensions
      • Navigation Menus & Drop Down Menus
      • Robots Exclusion Protocol (Robots.txt File)
      • Error Trapping
      • Google Site Maps & Image Maps
      • Cascading Style Sheets (CSS)
      • Server Side Includes (SSI)
      • Graphic-Heavy Pages, Flash & Intro / Splash Pages
    • Search Engine Rules
    • SEO Terminology
    • Dynamic Pages
    • Doorway Pages / Cloaking
    • Frame based sites and Tables
    • Is your website SEO Friendly

Server Side Includes (SSI)

    Server side includes (SSI) like CSS helps in reducing time and efforts when wanting to make several pages in a site look the same. How practical is this practice? How helpful can this be to SEO?

    Take into consideration a website that has more than 100 pages. All pages should contain the navigation menu, with the buttons or links for contacts, feedback, FAQ, and the like. Using an SSI will sort of replicate this fixed set of web elements for all web pages, without having to use the long HTML code.

    SEO becomes more successful because less HTML code means faster loading times, easier indexing, and less room for errors, as mentioned in CSS.

    Also, using SSI is said to be a more welcome practice than having to use frames to exclusively house your navigation menu. Frames are not always supported by all web browsers, and may not load for some visitors.