SEO Analytics and Page Rank

    In Chapter 7: SEO Analytics and Page rank, you will be taught the systems employed by search engines that make them determine what the ranking of a site will be when it appears on the listing. What analytics are being used? And, How a site remains at that rank and more.

  • SEO Analytics and Page rank
    • Important Web Analytics (Search engine Rankings Tracking, Visitor Traffic Analysis, Search Engine Referrals, Track the number of sales / conversions your site receives, Search Phrases)
    • SEO Reporting and Conversion
    • Checking Backlinks
    • Google Pagerank (What is Google Pagerank, Importance of Google Pagerank, How to increase Google PR)

SEO and Reporting Conversion

    Search engine optimization reporting assist companies and web masters in making decisions on what they should implement on their website. Also, reports generated can give pertinent data on how well competitor sites are performing, or if any major changes to the site need to be done.

    Reporting can be requested from companies that provide SEO tracking services, apart from the SEO process itself. Google Analytics, for example, is one that generates the reports automatically, and sends them to the account holder via email.

    As mentioned above, the important web analytics that are included in these reports are from traffic, conversion rates, search phrases, referrals, and more.

    Reports may be generated every week or every month. Aside from the info given above, SEO reporting should also include keyword research results, as well as how strong these keywords are in creating traffic.

    In terms of conversion, it is very important to know this when you want to monitor your investments on your site, your advertising campaign, as well as your SEO efforts.

    According to Jason Robinson of MagicLamp.net, you can determine your web revenue by following a formula:

Site traffic x conversion rate x average order cost = web revenue

    As explained before, conversion rate is the rate at which a site visitor is most likely to become a customer. Quality traffic should be your aim if you want a site that sells a lot of products and services.

    The kind of traffic you should look for are visitors that take time to look around your site interested enough to fill in a comment sheet, sign up for a newsletter, and of course, customers who will buy your products and come back for more.

    Here are just a few notes on how to strengthen your conversion rate and create more quality traffic for your site. First of all, if you have tons of products to sell, do you have photos of them? The internet is more visual than textual, so visitors are more likely to look at pictures than read text descriptions.

    However, you should also maintain helpful text descriptions of each product. Do not create your website in such a way that the photos are too large, and that they have problems with loading, or will not load at all. Recall the use of Alt IMG attributes, and how helpful they can be for web browsers for visually impaired web surfers. Take these factors into consideration.

    You should also aim to provide a wholesome or conducive shopping environment for your clients, even if the transactions are done online. Give them access to customer support hotlines or email addresses, as well as maintain a minimalist but reliable web layout that is not too distracting nor too confusing.