Search Engine Optimization

    Now, when you flip through the virtual pages of Chapter 4: Search Engine Optimization, get the lowdown on the essence of SEO. Learn about the elements that constitute a site that has been optimized for search engines. From meta tags, keyword research, content creation, and more, you will find out how you can make use of each element to the benefit of your website or your business.

  • Search Engine Optimization
    • SEO Process
    • On Page Optimization Factors
      • Page Title
      • Meta Keywords and Description
      • Anchor Text
      • Comment Tags
      • Headlines (H1, H2…. Sub titles etc)
      • Content Optimization
      • Keyword Research (Types of keywords, Stop words)
      • Alt IMG Attribute
      • Need for Outbound Links
      • Internal Linking
      • Landing Pages
      • Robots.txt file
    • Off Page Optimization Factors
      • Backlinks (Link Popularity)
      • Link Building / Link Baiting / Link Campaign
      • Social Book marking
      • 301 and 302 redirects
    • Dynamic Page Optimization
    • Ecommerce Websites SEO
    • Local Search Engine Optimization
    • SEO for blogs
    • PDF Optimization
    • Long Term SEO

SEO for Blogs

    Blogs can be excellent mediums for transmitting relevant information towards a wider range of audiences. The word “blog” was coined in the late 1990’s, as the shortened form of the phrase “web log”. Other theories on the etymology of blogs claim that the phrase “web log” turned to “we blog”, eventually considering the word as both a verb and a noun.

    Maintaining a blog means that you have to constantly update it with new posts, keeping in mind how each post should cater to the concerns and interest of your readers.

    These days, many businesses not only put up websites to help boost their income, but also blogs. Blogs are free of charge as offered by many sites, and you are given a large amount of web space to post photos, audio, and videos. These are ideal modes for showing samples of your products and services.

    When you put up a blog, you will be putting your name or your business name as part of the domain. For example, if you put up an account on Multiply (http://www.multiply.com), your choice of username will be included in the domain. Your choice of username is very important, and should integrate keywords as much as possible.

    Avoid using your personal name, unless it’s a personal blog. For instance, http://annasblog.multiply.com is a weak domain name and is not keyword rich. Not unless you want to put up a blog site for personal stories, journal entries, and the like, then it is safe to include your first or last name.

    However, since the topic being discussed here is the optimization of blogs for the best interest of a business, you need to rethink how you structure the domain name or username on the blog. But if you put up a business blog, for your construction biz, you should think of a domain name that looks like this: http://bestconstructionmaterials.multiply.com.

    For your blog posts, be sure you put in as many keywords as possible. Google bots and Yahoo spiders prefer nice and relevant keywords in titles. Secondly, while we’re on the subject of posting for blogs, ensure that you will be writing some good stuff for your readers.

    When you want more traffic to come into your blog, try getting backlinks or inbound links from as many sources as you can. If you like posting comments on blogs of colleagues or blogs that are within your niche, you can put in links that can direct them to your blog.

    Also, recall the technique on social book marking, you may also choose to register on sites like Digg, Del.icio.us, and others. This helps you effectively share your blogs and pages with more people.