Major Search Engines and Directories

    In Chapter 5: Major Search Engines & Directories provides you with essential info on today’s most popular and most powerful search engines in the world. Get a little history on each company and learn some stats that determine the success of these search engines in the World Wide Web. Also, find out the significance of directories, and how they can also be used to make your site findable by the billions of internet users on the planet.

  • Major Search Engines and Directories
    • Search Engines and Directories
    • Search Engine Guidelines
    • Search Engines
      • Google
      • Yahoo
      • MSN
    • Directories

       

      Yahoo Directory, Open Directory (DMOZ), Google Directory, Lists of Other Directories

    • Forums

SEO for Yahoo


    Yahoo is said to be one of the most visited websites on the planet. On the average, more than 3 billion page views are recorded per day. That translates to roughly half of the total world population.

    The company began in 1995 in Santa Clara, California. Two Stanford University Graduates, Jerry Yang and David Filo were the founding fathers of the empire, and at present, they are referred to as Chief Yahoos. Yahoo had revenue of more than $6.7 billion in 2007.

    Yahoo offers tons of services for interested web masters who wish to establish a reliable web presence. The hosting service of Yahoo is Yahoo! Domains, and they offer affordable rates on domain hosting which includes web master tools and technical support.

    For SEO related concerns, Yahoo has acquired Overture in 2003, which used to be a company that specializes in SEO tools and services. At present, Overture is absorbed as part of Yahoo! Search Marketing, which also provides relevant SEO tools and reports for clients who sign up for their services.

    Currently, Yahoo also has acquired other earlier search engines like AltaVista and AlltheWeb.   

    For the same reasons as Google, Yahoo is also strict on the quality of websites that are submitted for listing. Sites should be created with the intention of inviting visitors, and not to have content that are hidden from view.

    Doorway pages, which are mentioned in chapter 4 and also chapter 10, are big SEO mistakes that should be avoided. Using unconventional SEO techniques can harm the relevance of search engine results, and one site can damage the credibility of the Yahoo search engine.

    Also, keyword stuffing or keyword stacking on pages, even in the HTML codes is not allowed. Like in Google, Yahoo dislikes the participation of a site in link schemes. The link farm or FFA page is a perfect example of what not to do.

    More on the content and quality guidelines for Yahoo can be found at this link: http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html