Major Search Engines and Directories

    In Chapter 5: Major Search Engines & Directories provides you with essential info on today’s most popular and most powerful search engines in the world. Get a little history on each company and learn some stats that determine the success of these search engines in the World Wide Web. Also, find out the significance of directories, and how they can also be used to make your site findable by the billions of internet users on the planet.

  • Major Search Engines and Directories
    • Search Engines and Directories
    • Search Engine Guidelines
    • Search Engines
      • Google
      • Yahoo
      • MSN
    • Directories

       

      Yahoo Directory, Open Directory (DMOZ), Google Directory, Lists of Other Directories

    • Forums

Search Engine Guidelines

    If you are a web master who really wants to get a good start on his website, then you should know that submitting them to search engines is the perfect point of origin. Furthermore, you should be familiar with the guidelines imposed by various search engines on the content, structure, and even the nature of your site.

    In chapter 10, you will learn about practices that are deemed inappropriate and unconventional for SEO. Later in the sections of this chapter, you will see that from the webmaster guidelines of the major search engines, Yahoo, MSN, and Google, all share the same sentiments on their disdain for such practices.

    Failure to abide by these guidelines or rules will result in a site the gets penalized, canceled, or totally banned from being displayed in search engine listings.

    Remember that the technologies of search engines are developing and changing constantly. They now have methods of detecting sites that are notorious for disobeying search engine guidelines for the sake of improving their rankings.

    Also, search engines already solicit the help of web users by means of spam reporting. As you may know, spam in search engine results equate to junk, and those are the types of sites that provide low quality content and should not be visited at all.