Creating Content Pages

    In Chapter 3: Creating Content Pages reminds every webmaster that the appearance and site presentation are not the only qualifications of a great website. Your content is the meat, the heart and soul of your site. Without the right kind of stuff you write, your site will probably not be visited by people, even if you know SEO.

  • Creating Content Pages
    • Keyword-Rich Body Text
    • Press Releases
    • SEO Copywriting
    • Build Sites for Visitors Rather than Search Engines
    • Articles vs. Blogs
    • Design and SEO

Press Releases

    Press releases are like articles, but you write them in such a way that they are to be distributed via various avenues that are both time-saving and effective. Like in creating text content for your site, you should compose your press releases in a keyword-focused and sensible manner.

    Aside from that, it is very important to include your website’s link to the press releases you will be writing. You need to submit your compositions to hundreds of press release sites who will post them for free.

    Most of the time, these reputable release sites are already indexed by search engines, so you can be assured that you have better chances of being visited by web surfers this time.

    If you’re still feeling a little stumped, here are a few recommended sites that offer free press releases to those who sign up for memberships, most of which support the major search engines like MSN, Yahoo, Google, and even localized search engines.

http://www.free-press-release.com

http://pressabout.com

    Some sites offer paid services for their members, and often the press releases from them have higher rankings on major search engines and directories. Here are a few:

http://www.24-7pressrelease.com

http://www.prnewswire.com

    Again, remember how important it is to be original with content as much as possible. One way to build a good reputation to internet visitors is to be reliable with your content as well as make relevant releases about the products and services you offer.