Search Engine Optimization

    In Chapter 4: Search Engine Optimization, get the lowdown on the essence of SEO. Learn about the elements that constitute a site that has been optimized for search engines. From meta tags, keyword research, content creation, and more, you will find out how you can make use of each element to the benefit of your website.

  • Search Engine Optimization
    • SEO Process
    • On Page Optimization Factors

       

      Page Title, Meta Keywords and Description, Anchor Text,  Comment Tags, Headlines (H1, H2…. Sub titles etc),  Content Optimization,Keyword Research (Types of keywords, Stop words), Alt IMG Attribute, Need for Outbound Links, Internal Linking,Landing Pages, Robots.txt file

    • Off Page Optimization Factors

       

      Backlinks (Link Popularity), Link Building / Link Baiting / Link Campaign, Social Book marking, 301 and 302 redirects

    • Dynamic Page Optimization
    • Ecommerce Websites SEO
    • Local Search Engine Optimization
    • SEO for blogs
    • PDF Optimization
    • Long Term SEO

Pdf Optimization

    When you have a site that provides tons of text and information, you may want to convert some of your documents in to PDF format, so that visitors can save them easily and refer to them at a later time. Adding relevant PDF documents for download in your site also increases the number of hits you can get, as well as improve your reliability as a site to keep coming back to.

    PDF files can be created from word processing software, such as Microsoft Word, and converted through various tools that are available online. Some examples of the free services that allow this is PDF Online at http://www.pdfonline.com, and Doc to PDF at http://www.doc2pdf.net. PDF files can contain text, pictures, tables, and graphs, and may be viewed by supporting programs like Adobe Acrobat Reader.

    Generally, search engines like Google have already developed better capabilities for their spiders, such that even photos, graphics, and other files are crawled and included in the index, which means PDF files, too.

    Some tips from Andy King of Web Site Optimization, LLC, include making your PDF file sizes small, so they can be crawled by bots and spiders at a much faster rate.

    How can you make small PDF sizes? You can try to use photos or graphics in grayscale instead of colors. BMP and some JPG image files are too large and can appear to be grainy once embedded in a doc that is converted to PDF.

    Also, if you are to be including long texts, be sure you use minimum number of fonts, and stick to the default styles set in MS Word (Times New Roman, Courier New, Arial, et al.). The less fancy the text style, the better it is for PDF conversion as well as SEO. There are more helpful tips on PDF optimization at Web Site Optimization, LLC at http://www.websiteoptimization.com/speed/tweak/pdf.