Search Engine Optimization

    In Chapter 4: Search Engine Optimization, get the lowdown on the essence of SEO. Learn about the elements that constitute a site that has been optimized for search engines. From meta tags, keyword research, content creation, and more, you will find out how you can make use of each element to the benefit of your website.

  • Search Engine Optimization
    • SEO Process
    • On Page Optimization Factors

       

      Page Title, Meta Keywords and Description, Anchor Text,  Comment Tags, Headlines (H1, H2…. Sub titles etc),  Content Optimization,Keyword Research (Types of keywords, Stop words), Alt IMG Attribute, Need for Outbound Links, Internal Linking,Landing Pages, Robots.txt file

    • Off Page Optimization Factors

       

      Backlinks (Link Popularity), Link Building / Link Baiting / Link Campaign, Social Book marking, 301 and 302 redirects

    • Dynamic Page Optimization
    • Ecommerce Websites SEO
    • Local Search Engine Optimization
    • SEO for blogs
    • PDF Optimization
    • Long Term SEO

Long Term SEO

    In a smarter sense, long term search engine optimization can refer to maintenance and monitoring of your performance in the SEO field. If you really wish to stay at the top of the rankings, and if you really want to keep the good amount of traffic your site is receiving, then you must see things in a long term perspective.

    In many ways, long term SEO can be summed up into one word: dedication. This means that the SEO efforts and SEO campaign keeps going on, not stopping to rest after one or two successful attempts.

    Note that the internet and the search engines that make it possible to comb through it, undergo constant change and development. The trends that can be observed regarding popular keywords or popular websites may be the same one week, but can greatly change in the following days.

    Aside from keeping track of these changes in keyword popularity, as well as checking on the status and performance of your site, you should also keep an eye open for the SEO tasks being done by your competitors.

    Now, when you want to check on the performance of your site, you should make sure that all the pages in your site are functional and are listed. At the same time, you should perform this maintenance check every week. See the listings and determine if your site is still present, as this will also allow you to observe any changes in ranks.

    Remember that even if you don’t make major changes to your site, there may still be errors that can occur. In this way, some pages may not load properly, some images won’t appear, they can not be viewed by your web browser, or they simply can’t be found by your search engine.

    When you detect these problems, repair them right away. Recall the discussion on using redirects, whether temporarily or permanently. If you are not familiar with fixing these technical problems yourself, always consult with your web designer, your SEO Company or consultant, or even your web host for additional help.

    Also, don’t forget to make updates to your site. If you are to provide relevant information about something, make sure your data is up-to-date, well referenced, and written concisely.

    While you’re already busy with making updates or changes on your site, make sure that you resubmit your link to Google, MSN, or Yahoo. This informs their spiders or bots that your site underwent some major changes, and that they need to index it anew.

    What you have started to do when you wanted to make your site more accessible, keep doing it. Continue to build the popularity of your link through link building, and many other practices as mentioned previously.

    The key to having a great ranking on search engine results pages is the right kind of research, timely maintenance, as well as being in the know when it comes to the latest in SEO. It is advisable that you get tools that will help you track how well your site is performing. A lot more on those SEO tools will be discussed in Chapter 9.