SEO Tools

    In Chapter 9: SEO Tools can come for free, while some webmasters really invest in these elements that provide SEO for their sites and businesses. You can be given info on the basics behind these tools, and how helpful they can be to a webmaster who is after a good page ranking.

  • SEO Tools
    • Keyword Density Tool
    • Keyword Selection Tool
    • HTML Validation Tools
    • Google Toolbar
    • Web site analytics tools
    • Yahoo Web Rank Toolbar
    • Broken Link Checker
    • Search Engine Submitters
    • Software That Supports Your Site

Keyword Density Tool

Keyword Tracker and Keyword Discovery

    You know that a website should at least include some amount of text in order for it to be informative to its visitors. It is important to remember that whatever products or services you are making public on your website, you should at least provide text that will let your potential clients know more about what you have got to offer.

    In short, you’ve got to have content. And not just any kind of content, but relevant and sensible content. More on content creation was discussed in chapter 3.

    Before a visitor comes to your site, he or she is most likely to be typing in some search words in the Google or Yahoo text box. These phrases are termed as keywords, and are a vital element in the administration of SEO.

    Using the right keywords within the content of your site can make it more visible to search engines and more open to additional visitors or traffic.

    Generally, a search engine, such as Google for example, will ignore a website or web page that has a keyword density of more than 3 to 5 percent. If you go beyond that by putting keywords repetitively within your content, your site might be a candidate for spam.

    Different internet search engines set up guidelines regarding content and the use of keywords. You can view more on that in chapter 5, where search engine rules are specified.

    Here is a free keyword density tool that helps you compare the number of keywords from one web page against another. You simply need to indicate your keywords and the URL of two pages that are to be compared. You can check it out at http://www.keyworddensity.com

    Other tools on keywords worth mentioning are the Keyword Tracker and the Keyword Discovery tools. In performing keyword research, it is wise to check out as many tools and strategies as possible, and here are some short explanations on each of these two tools.

    You can use the Keyword Tracker which is free and is available from this site: http://www.digitalpoint.com/tools/keywords. When you create a user account, you can access this tool, which lets you know the ranks of pages based on the keywords they are using.

    The trends can be monitored and shown to you over time, so you will know when it will be ideal to use such keywords for your site or not. Keyword Tracker is essentially helpful if you constantly update your keyword selections to increase your chances of having better rankings.

    Keyword Discovery (http://www.keyworddiscovery.com) is a way for you to get alternatives for the keywords you are hoping to use on your site. All you have to do is type in a set of keywords, and the Keyword Discovery tool will list down all the possible keywords you can try out, including the number of times such keywords have been searched for over the past year.

    For example, if you search for “baby leather shoes”, you will be given suggestions for top-ranking alternatives such as “white baby leather shoes” or “leather baby shoes”.