Important Web Analytics

    Analytics serves as a method of maintenance and monitoring of the progress of the search engine optimization strategies like you have been implementing. The reports and data generated by web analytics can help you as the website owner make important decisions, especially on where you should focus your funds and efforts on.

    Analytics helps the SEO process by tracking progress, giving status reports, and more. In order for the right SEO decisions to be made, analytics should be used to present relevant data over time.

    Examples of search engines that provide analytics services are Google and Yahoo, while some third party programs may also be available for purchase and download.
Here are five categories of important web analytics:

• Search engine Rankings Tracking
• Visitor Traffic Analysis
• Search Engine Referrals
• Track the number of sales / conversions your site receives
• Search Phrases

Search Engine Rankings Tracking

    You can get results for these on Yahoo Web Ranking Tool or Google PageRank. For example, if you install the Google Toolbar, and you type in a search query on the toolbar’s search box, the sites listed will be assigned a small meter that determines its page rank.

    For Yahoo Web Rank, it can be a numerical value that determines how well-recognized a site is based on Yahoo standards. At times, ranking on Yahoo can be improved through direct submissions to their directory or their search engine.

    Why do you need to track your rankings? Note that there are changes that can rapidly occur on ranks over a short period of time. A page near the top may move lower after a month. This can depend on link popularity, keyword research, and many factors. In short, if you find that your page rank is dropping, then you will have to update or implement new SEO techniques.

    Listed below are some sites that offer these seo services. Note that you can also purchase software packages for SEO that already include this feature, in which you can get reports sent to you by mail depending on the time frame you set.

http://www.link-assistant.com/rank-tracker/

http://searchenginetracker.net/

Visitor Traffic Analysis

    Traffic is defined as the number of hits that occur on your site. Recalling the definition of hits, it can refer to the request made by your web browser to the server. Whenever a page you want to view loads, several hits occur.

    Traffic can be analyzed based on the number of hits on a site. A site with several pages can generate tons of hits in a short time. Analyzing these factors help you in deciding on how you can optimize your site to cater to the growing needs of your target clients or audience.

    Some information that can be vital in the SEO process: the number of visitors your site receives, as well as how many from those visitors are new.

    You can also determine the amount of time visitors spend on your site, and also the rate at which they leave a page, also termed as the bounce rate. From traffic analysis, you can also know what percentage of your visitors were referred to via partner sites, search engines, or if they came directly to your site.

    There are tons of resources in the web that offer traffic analysis services. Here are some links you may want to check out for additional information.

http://www.dejkam.com/twatch/

http://www.accuracast.com/services/search-engine-optimisation/visitor-traffic.php

Search Engine Referrals

    Search engine referrals are the number of visitors that come to your site based on links they click on search engine results pages. Usually, these stats will be presented to you in the format of a chart or graph, with percentages explaining your traffic sources.

    If your SEO campaign is going smoothly, you can expect more than two-third of your visitors to come from search engine referrals. You can get this information if you apply for Google Analytics, a tool that presents tons of relevant stats you need for SEO management.

    There are also software packages that provide referral tracking services, even apart from referrals from search engines. You can find out which of your partner sites are smart spots to place more inbound links, as the number of visitors entering your site through theirs can be counted.

Track the number of sales / conversions your site receives

    Most likely, the reason why you put up a website for your business is so that you can generate more income. Of course, it has already been well established at how success rates of businesses are improving because of the availability of information, products, and services from websites.

    Since you are implementing SEO techniques that are costing you money, you need to know your return of investment. How can you determine this? You can get a tracker that helps count the number of sales you made within a period you specify.

    Also, you can also get the conversion rate tracker to find out what percentage of your site visitors become buyers and clients. These pieces of data are greatly helpful in keeping track of your expenses, as well as your profits based on what you have invested in putting up a site, advertising for it, and also performing SEO to boost its rankings.

    Like all other important SEO analytics, there are software programs specifically designed to provide you with updated reports on your sales and your conversion rates. If you are running a Pay Per Click campaign, these trackers can help you monitor your advertising investments, too.

Search Phrases

    Now you have selected the best combinations of keywords for your products or services, and you have already integrated those keywords smartly within your content, and your HTML tags. What do you do now?

    Did you know that there are trackers that report back to you what your strongest keywords are? These programs gather data from search engine queries, and determine which of your bid keywords are the ones that is most used by web surfers in search queries.

    Here is a bit of info: Studies from RankStat.com explain that a huge percentage of searchers use 2 word key phrases. They use these more often than 3 word key phrases, and search queries of 4 words or more.

    Also, search phrase trackers can help a site that has an organic search engine within it. This helps the web master find out if their content is a little hard to look through, which is why users had to type in search queries in the site search engine. Learning about hot keywords within your site will greatly assist you in improving your content.

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