Having a Website
In Chapter 2: Having a Website, you will be given a checklist of what makes website a good one. Learn about the parameters that search engines measure to determine if optimization can be effective for that site. Perhaps you will need to make a few changes with your own site to jive with some of the easy-to-follow suggestions in this section.
- Having a Website
- Website SEO Quality Parameters
- Search friendly Domain names
- Directory Structure, File Naming & Page File Extensions
- Navigation Menus & Drop Down Menus
- Robots Exclusion Protocol (Robots.txt File)
- Error Trapping
- Google Site Maps & Image Maps
- Cascading Style Sheets (CSS)
- Server Side Includes (SSI)
- Graphic-Heavy Pages, Flash & Intro / Splash Pages
- Search Engine Rules
- SEO Terminology
- Dynamic Pages
- Doorway Pages / Cloaking
- Frame based sites and Tables
- Is your website SEO Friendly
- Website SEO Quality Parameters
Graphic Heavy Images
Some sites require a lot more pictures than others. This holds true for websites that sell many products, in that every item available for purchase should have a picture, usually a thumbnail, along with other products of the same category.
The problem with graphic heavy pages and SEO is that pages tend to load slower when bombarded with tons of photos. A lot of pictures or graphics may also be prone to code errors and non-loading. A way to make your site load faster while still including all the pictures you need is to edit your image files using Photoshop or any other similar software.
You should reduce the image size to about 200 x 250 pixels or 300 x 400 pixels. Less memory is required to save them, and loading can be done faster.
If you will be using thumbnails, you should create a separate image file for each thumbnail. It is not enough that you simply make your actual image file smaller by adjusting the length and width.
Flash
The attractive appearance of a website can really keep visitors pouring in. Such is the purpose of including Flash as part of the aesthetics in website design. Flash can be used for more than just displaying dancing text and graphics, but is also for making more navigable menu bars, buttons, or links.
Although integrating Flash images to a website may make it appear trendy and up to date, there can be certain problems that a webmaster can face if he wants to achieve high rankings in Yahoo, MSN, or Google search engine results pages.
For one thing, if you include text or
paragraphs in your Flash images, chances are that search
engine spiders won’t be able to crawl on them and index
them. Google, however, has found ways to get past that, so
you can even see pages labeled with “Flash” in search
results.
Loading can sometimes pose as a problem for websites that
have heavy Flash images on them. You can still have the
option for making your site dynamic and attractive without
sparing the loading time, cascading style sheets (CSS) are
welcome alternatives.
Intro/Splash Pages
If you are on dial-up and have come across a website with an intro or splash page, you will most likely be welcomed with a sign that says, “Loading.”
Splash pages or intro pages are created by software like Macromedia Flash and Dreamweaver, and are only some of the innovative ways in which websites are designed. They can be really attractive and cool to look at, but if you really want your site to be optimized for search engines, it will be advisable to do away with the splash page.
According to Issue Marketing (http://www.issuemarketing.com)
intro and splash pages, like many other sites that contain
flash elements are less likely to be indexed and included in
search engine listings. Not unless you have exhausted a lot
of funds hiring an expert who can perfectly tie in your
Flash elements with SEO, you should avoid putting in these
intro or splash pages.
As mentioned in Flash images earlier, you can try to use CSS
instead of Flash or Dreamweaver for adding a little spice to
your website elements.
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