SEO Analytics and Page Rank

    In Chapter 7: SEO Analytics and Page rank, you will be taught the systems employed by search engines that make them determine what the ranking of a site will be when it appears on the listing. What analytics are being used? And, How a site remains at that rank and more.

  • SEO Analytics and Page rank
    • Important Web Analytics (Search engine Rankings Tracking, Visitor Traffic Analysis, Search Engine Referrals, Track the number of sales / conversions your site receives, Search Phrases)
    • SEO Reporting and Conversion
    • Checking Backlinks
    • Google Pagerank (What is Google Pagerank, Importance of Google Pagerank, How to increase Google PR)

Google PageRank

What is Google Pagerank

    Google Pagerank, as defined by the search engine itself, was a system of grading or rating pages based on link votes. The developers of this system were Sergey Brin and Larry Page.

    Simply put, a page gets a good rank if it has a lot of link votes. Link votes for site Z refers to the presence of links on site Y that point to site Z. In order for site Z to get a good Google Pagerank, a lot of factors are weighed in, including the importance or relevance of site Y, and the keyword search queries used.

Importance of Google Pagerank

    Like Yahoo Web Rank, the Google Pagerank is indicative of the value or importance of a website to that search engine. Although the methods used by Yahoo and Google to generate page ranks are different, both are similar in the sense that a higher page rank is what webmasters and SEO firms should prefer.

    Google Pagerank has a value between 0 to 10, and these values are constantly monitored by various offices. This value is important, because Google uses the Pagerank, combined with other numbers and factors, like keyword use, to be able to come up with a search engine results page.

    Google Pagerank can also be seen visually if a user downloads and installs the Google Toolbar. Whenever a search query is made, and the web user clicks on a page, the toolbar will show a small meter with a green indicator that serves as a rating of the current Google Pagerank of the said page.

    According to Danny Sullivan of Search Engine Land, Google Pagerank is only one indication of how well a site performs as compared to other sites, it is not a guarantee that tells of higher rankings. Furthermore, Google Pagerank is only one of many factors that are calculated to come up with an actual rank of a site as it will appear on search engine results pages.

How to increase Google PR

    In the same way that you aim for great ranks on search engines through extensive SEO efforts, there are methods that you can apply so that your Google Pagerank (Google PR) increases. Again, backlinks are the key here. Remember how site Y helps in the Google PR of site Z?

    If you want to have a good Google PR, you should increase your backlinks or build on your link popularity. You can do this by joining forums, where you can freely post a link of your site. You can also consider creating articles and submitting to article directories, because you can always add links to your site. Interested readers of your content may even be tempted enough to enter your site after reading through the article directory.

    Also, don’t forget to submit your URL to Google, search engine, and also the Google Directory. Should there be a time that you will make major changes to your site, you have to resubmit your URL so that the index is updated.

    Continue doing all the great SEO techniques you have been employing, and you can definitely help out your Google PR by giving it a boost.

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