Design and SEO

    When we have talked about the importance of websites that are friendly for visitors, you already know what elements are ideal to use, and how well these elements work along with your strategies for SEO.

    One of the biggest mistakes committed when web designing and SEO are considered is that the primary consideration is on how the site will look like, not how SEO can be implemented upon it.

    This way, sites end up with a lot of “cheese” or colorful and flashy effects, with very little room left to do any search engine optimization. As said before, though appearances of a website can be attractive to visitors, they may be impractical if their implementation is not moderated.

    Using Flash intros and splash pages may seem cool, and offer your visitors a view of how reliable your company can be. However, many internet experts explain that the first page of your site should immediately give your visitor a view of what is contained in your site, such as a table of contents, and outline, and the like.

    A fancy animated intro may deem unnecessary and impractical in many ways, especially if different web browsers are used by your visitors or potential clients. Some search engines will also exclude splash pages or Flash intro pages from their indexes, so your chances of being ranked in any of the results pages are slim.

    Furthermore, when you design your site, be sure your content will clearly get your message across to your reader. At any time when a visitor goes through the pages of your site, he or she should have a good idea of where he or she is, and what is being presented by your content.

    If you are to put graphics or photos in your site, be sure that they represent very well what your site wants to sell. Remember that graphics and photos are also subject to copyright laws, so be careful what you are placing on your site.