SEO Analytics and Page Rank

    In Chapter 7: SEO Analytics and Page rank, you will be taught the systems employed by search engines that make them determine what the ranking of a site will be when it appears on the listing. What analytics are being used? And, How a site remains at that rank and more.

  • SEO Analytics and Page rank
    • Important Web Analytics (Search engine Rankings Tracking, Visitor Traffic Analysis, Search Engine Referrals, Track the number of sales / conversions your site receives, Search Phrases)
    • SEO Reporting and Conversion
    • Checking Backlinks
    • Google Pagerank (What is Google Pagerank, Importance of Google Pagerank, How to increase Google PR)

Checking BackLinks

    A good place to start building backlinks is to start with free directory submission and then go for the paid worthwhile directories. Backlinks refer to the links that are placed on other sites, whether they are affiliate sites or partner sites, and those links point to your own site. Because the Googlebots or the Yahoo spiders use links on a site to direct themselves to other sites for crawling, it is important that you build your link and make it visible through other websites.

    Since this chapter talks about web analytics and page ranks, shouldn’t you be getting reports based on the performance of your backlinks? Note that some websites are unscrupulous, that they promise to post your URL on their site, but then the links will be dead or errors will occur once they are clicked.

    In this regard, you can use the backlink checker, which is available through purchased software as well as online, to know if the links you placed on other sites are fully functional. That way, you need not worry about potential visitors, spiders, or bots getting lost along their path to your site.

    From backlink checkers, you not only know the number of backlinks that currently exist for your site, but you also get info on the domains that post your links. Here are some examples of sites where you can perform backlink checking for your URL.

http://www.domain-pop.com/backlink-check.php

http://www.backlinkwatch.com